How to Create a Job Description that Attracts Top Talent

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Working with HR Managers and CEO s of SMEs and Startups all over the country, we understand that you are always on the search for the crème de la crème of the talent pool.As clichéd it may be, the glaring truth that your employees are your greatest assets is truer than ever for small-businesses.

The latest addition of the Foosball table to your trendy office space may not always be attractive to the top-notch talent. What most people forget is that one of the deciding factors for any active job seeker is the job description you posted on Naukri or LinkedIn.

The question is was it enough to make a lasting impression on the job seeker’s mind?

Here are 5 tips to keep in mind to create a concise job description-

  1. Use appropriate keywords

You may be looking for a “Coding Ninja”, but how often do you see coders use that job title to describe themselves , let alone search for jobs using that keyword. Make sure you use an accurate job title not just to avoid being vague but also to make it easier for job seekers to look for your job posting online.

  1. Highlight the responsibilities & duties

A job description isn’t the best hiring tool if it only speaks of must-have skills and competencies and does not highlight the duties and responsibilities associated with the role. An active job seeker would look for an in-depth view of what he/she may be asked to bring to the table and understand what value he/she may add to the company.

The best way to do this is to describe day-to-day responsibilities and give job seekers an idea of how the role functions within the organization.

  1. Distinguish between skills & competencies

Avoid writing a job description that goes on for pages about must-haves skills rather than focusing on traits and attributes that you’d like your candidate to possess. For example, the skills you need for the role of Marketing Co-ordinator would be an ability to conduct effective presentations and good command over English. Instead, list out the ability to effectively communicate as a trait you want your ideal candidate to display.

A competency-based job description highlights the traits and attributes that you are looking for in an ideal candidate.

You make things easier for you, we’ve put together a sample Job Description template that you may find useful. To download this template, click on this link below –

Download Job Description Template
  1. Don’t be afraid to show your company’s personality

Show off your company’s USP and give a sneak-peak of your company’s culture to prospective candidates. Highlight your unique employee perks, flexible work timings or employee health & wellness programs that make your company stand out from the crowd.

As a start-up or an SMB you may also want to speak about your company’s founders, passion and goals to give your prospective candidates a background on your company.

  1. Be transparent about Salaries

How many times have you lost a great candidate because of the salary range? If it’s one too many times, you might want to start by providing a salary range in your job description.

It’s best that you spend time interviewing candidates that are already comfortable with the specified salary range than wasting time on negotiating salaries with a prospective candidate.

  1. Make it visually appealing and easier to read

It’s a visual world we live in today. Make your job description stand out by making it as visually appealing as possible and easy to read. It doesn’t mean you use bright colours and weird fonts. Instead use bullet points to make it easier for your candidates to read and understand the job role.  You could also try using graphics to really make you job description stand out.

Don’t forget the free downloadable template to help you create a job description that will help you attract the right talent for your organization.You can download the template by clicking on the link below:

Download Job Description Template